New Product Launched by Microgaming
The leading software provider of the industry, Microgaming launched a new product called Android Air. It is a new platform that is compatible with Android based smartphones and tablets. The Adobe Air based application will consist of an initial package of 8 Microgaming games. By the end of this year, Microgaming is expected to add 20 more games to the new application.
Android customers can use WiFi to update games, rather than 3G. This feature is similar to the Viper casino software, that most online casinos run.
Some of the retention and acquisition tools of Microgaming like Bonus Balance, Player Communication Manager and Player Grouping can be accessed through the new platform.
Microgaming is already a leading group in the world of online casinos. It wants to be at the forefront of the fast growing mobile gambling market as well. As said by the head of Microgaming, mobile gambling has been a key strategy in the growth plan of the company for the past few years.